Purple Sweet Potato Color (PSPC) is a vibrant, deep purple pigment extracted from purple sweet potatoes. This natural colorant is typically in a fine powder form, exhibiting a rich hue that can enhance the visual appeal of various food products. Its striking color can range from bright violet to dark purple, depending on the specific variety of sweet potato used and the extraction process.

In terms of aroma, PSPC has a mild, earthy scent characteristic of sweet potatoes, making it a pleasant addition to food formulations. Its natural origin appeals to consumers seeking clean-label products free from synthetic additives.

PSPC serves multiple purposes in the food industry. As a natural colorant, it is widely used in beverages, baked goods, dairy products, and confections, providing not only an appealing appearance but also potential health benefits. Rich in antioxidants and anthocyanins, PSPC may contribute to overall health by combating oxidative stress and supporting various bodily functions. Additionally, its stability under heat and light conditions makes it an ideal choice for a range of applications, ensuring that the vibrant color is preserved throughout the product's shelf life,including:
Baked goods (cakes, cookies, pastries)
Confectionery (candies, gummies)
Beverages (juices, sodas, sports drinks)
Dairy products (yogurt, ice cream)
Snack foods (chips, snacks)